Monterey company fined, shut down for falsely advertising effect of dietary supplements

ByLois C

Jul 27, 2022 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

MONTEREY — Amid claims of false marketing and unlicensed observe of medicine, Monterey-centered Health and fitness Warn/Immune Methods and its owner have entered into a stipulated arrangement that incorporates a $1.5 million penalty, the Monterey County District Attorney’s Business declared Tuesday.

In June 2021, the DA’s Office submitted a lawsuit against Health Notify and proprietor Bruce West alleging that the firm built untrue and misleading advertising and marketing statements with regards to dietary dietary supplements offered as a result of numerous internet marketing media, including a regular monthly promotion periodical titled “Health Alert – When All Other Treatment options Are unsuccessful,” and the former internet site www.healthalert.com.

In accordance to the DA’s Business office, it is illegal to publicize that a nutritional nutritional supplement can be employed to heal, mitigate, take care of or avoid any condition, except if this kind of statements have been pre-accepted and cleared for advertising for that particular healing or therapeutic influence by the Foods and Drug Administration.

The defendants, for instance, “falsely marketed that health supplements that they sold could handle and stop disorders this sort of as cancer,  Alzheimer’s, diabetic issues, coronary heart illness, osteoporosis, and other conditions, despite having no sensible or scientific basis for these kinds of promises,” the DA’s Office environment stated.

Even further, the DA’s Place of work grievance alleged that West referred to himself as a “doctor” during his promotion campaigns, even nevertheless he was not — and had not at any time been — a healthcare medical professional. The lawsuit also alleged that West furnished own medical suggestions to shoppers, in spite of not currently being licensed or experienced to do so.

Sensational promises, according to the DA’s Office, incorporated statements these as “FACT: Dr. West has assisted much more heart sufferers than any other health care provider, including massive identify cardiologists,” and “Dr. West has applied (supplements) to handle people today with a wide range of wellbeing challenges, such as people today who were at death’s doorway,” as very well as “(Bruce West) has assisted and cured additional individuals than any other health practitioner or medical doctor of any sort, living or useless.”

These violations, the lawsuit alleged, have been perpetrated against senior citizens.

Aside from having to pay for civil penalties and expenses, the stipulated judgment also consists of an injunction prohibiting upcoming violations.

Health Notify is forever closed and will no lengthier do company in California.

By Lois C